#865: Tweak This

We propose small fixes for baseball, weddings, salary negotiations and buying your morning coffee. Warning: They may be too rational.

#780: On Second Thought

Flip-floppers, this one’s for you. Changing your mind is hard, but it’s one of the smartest things you can do.

#669: A or B

These days A/B testing is everywhere. It’s shaped almost every website, some stores and even some school lessons. Today, the … More

#642: The Big Red Button

The big question surrounding automation isn’t just about economics or technology. It’s also about psychology. How do designers make us … More